Guides

Learn UGC

Two ways to use this section: take the courses in order, or pick the guide that solves what you are stuck on. Tracks 0 and 1 are free and need only an account.

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Track 0

Dare

Standing in front of a camera is not a technical problem. This track builds the habit of recording, publishing and taking reactions without it costing you anything.

After the track: You record and publish without putting it off.

The courses in this track are coming shortly.

Track 1

The craft

Sound, light, script and editing. What separates material a brand can use from material they turn down.

After the track: You deliver material that holds up for publishing.

  1. Getting started with UGC

    What UGC actually is, what the client is buying, and the gear you already own.

    4 lessons Free

    To the course

  2. Sound and light

    The two things that decide whether the material is usable. Neither of them is the camera.

    3 lessons Free

    To the course

  3. Script and hook

    The opening that makes someone stay, and the structure almost every working UGC film shares.

    3 lessons Free

    To the course

  4. Editing and delivery

    Formats per platform, safe areas and delivering files a client can publish without asking twice.

    3 lessons Free

    To the course

Track 2

The business

Price, usage rights, contracts and the rules around ad disclosure. What decides whether this becomes a hobby or an income.

After the track: You can set a price, write a contract and invoice correctly.

  1. Pricing and contracts

    Work out what to charge, understand usage rights, and write agreements that hold when it gets messy.

    4 lessons 1490 SEK

    To the course

  2. Pitching brands

    Find the right person, write short, and follow up without becoming a nuisance.

    3 lessons 1490 SEK

    To the course

  3. Commission and affiliate

    Pay that depends on results: what it is worth, how it is tracked, what you must disclose, and how to become a verified affiliate.

    5 lessons Free

    To the course

Track 3

Verification

The final assignment. A real brief, a real delivery, assessed by the editors. A pass makes you a verified affiliate. You can take jobs and earn commission through us.

After the track: You are a verified affiliate and can take jobs through us.

Verifieringen är öppen för dig som gått spår 0–2. Godkänt slutprov gör dig till verifierad affiliate: du kan ta uppdrag och tjäna provision via UGC-guiden.

How verification works

Standalone guides

Concrete methods, without having to take a whole course.

All guides →